The Grooming Art is a barber shop styled as a modern take on a mid-century gentlemen's club, kept minimal on purpose.
We used a short list of raw materials in a light, airy room and let the brand show up in a few confident places. The bold, timeless chairs do most of the talking.
The brief was about how customers feel. The space is friendly and simple, so people feel looked after from the moment they sit down, and it still feels fresh on the hundredth visit.
